Research & Methodology

Qualitative research explores experiences, meanings, or perspectives using interviews, focus groups, or observations. It focuses on depth rather than numerical measurement.

Quantitative research uses numerical data, surveys, or experiments to test hypotheses and measure relationships between variables statistically.

Mixed methods research combines qualitative and quantitative approaches in one study to provide a more comprehensive understanding.

A research question is a clear, focused question your dissertation aims to answer. It guides your methodology, data collection, and analysis.

A hypothesis is a testable prediction about the relationship between variables, commonly used in quantitative research.

IRB approval is permission from an Institutional Review Board to conduct research involving human subjects. It ensures ethical treatment of participants.

Sampling is the process of selecting participants or data sources for your study. It determines how representative your findings will be.

Data saturation occurs when additional interviews or data no longer produce new themes or insights in qualitative research.

Validity refers to how accurately your study measures what it claims to measure. Strong validity increases credibility.

Reliability refers to the consistency of your research results over time or across different observers.